I ran Spain's largest free-paper (in any language!) back in the eighties and nineties. There were three editions: Costa del Sol, Almería and the Costa Blanca - I never got as far as the Balearics. Of course, a free paper doesn't mean the printing and distribution doesn't need to be paid. The idea is to put in lots of adverts (and some decent copy to make it worth while picking up). Thus the balance - the advertisers pay for the printing (and maybe a bit for the owner to buy a beer).
These days, with colour, the internet, competition, embarrassing self-promotion and a sprinkling of sharks in the world of the expat press, I'm sticking to just producing a few blogs instead.
No comments:
Post a Comment