Thursday, February 05, 2015

 

The Web-Edition

How to make money of your Internet news edition?
All newspapers want to make some extra dosh off the web-edition, and they want a high volume of visitors at the same time. But by making it hard to read, or copy, or share, or find... they will evidently lose volume, readership and advertising income.
Some newspapers have a special web edition, includes all sorts of perks, for a low monthly rate. El Mundo for example. Otherwise, you can visit their news site around 100 a month. Some others allow visits of eight or ten times a month...
Some newspapers have a 'pay wall' which means you have to pay them a subscription, otherwise you get just the first paragraph and a teasing fade out...The Financial Times does this.
Others only print a brief  news item and hope that you will buy the copy. The Costa News prefers this rather silly idea (which only works, rather obviously, if you are on the Costa).
Murcia Today uses the idea of transforming its text into a jpeg, so you can read the article, but you can't copy from it.
El Diario has a good idea - it runs stories which subscribers can immediately read, but ordinary readers must wait an extra 12 hours.
Some free newspapers show a faithful cyber-edition, relying all along on their advertising - such as The Olive Press.
The AEDE, association of Spanish dailies, are trying to control all the news on the Internet, through scare tactics. The Google News aggregator responded to this by closing down its service, causing a fall in viewing numbers across the board. Sites like Meneame have decided to ignore this threat, although they don't post links to AEDE sites. To combat this, the ABC has taken to sending me and anyone else they know, 'seven and a half' items of news, daily on my email address.
At Business over Tapas, which is a service for foreign property-owners in Spain, I charge a modest annual subscription, then send the weekly edition by e-mail. 


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